Build Your Financial Analysis Foundation
Most people think financial analysis requires an economics degree. Truth is, it starts with understanding how numbers tell stories. We teach you to read those stories and make informed decisions about your financial future.
Why Financial Analysis Matters More Than Ever
Look around. People are making financial decisions based on headlines and tips from friends. But you can't build wealth on guesswork.
Financial analysis isn't about predicting the future. It's about understanding patterns, recognizing value, and spotting risks before they become problems. When you know how to read a balance sheet or evaluate cash flow, you stop relying on luck.
Our program runs from September 2025 through March 2026. That's six months to build skills that most financial professionals took years to develop because they learned through trial and error.
We don't promise you'll become a CFO overnight. We do promise you'll understand financial statements better than 90% of small business owners.
How We Actually Teach This
No textbook theory that puts you to sleep. We use real company data and walk through actual financial scenarios that people face every day.
Real Financial Documents
We work with actual annual reports, not simplified examples. You'll analyze companies you've heard of and understand how they really make money.
Case Study Breakdowns
Each week, we dissect a different financial situation. Sometimes it's a successful business. Sometimes it's a spectacular failure. Both teach you something valuable.
Practical Application
You'll build your own analysis toolkit. By the end, you'll have methods you can apply to any business or investment opportunity that crosses your path.
What You'll Actually Learn
Six modules that take you from financial statements confusion to confident analysis. Each one builds on the last, but we keep things practical.
Understanding Financial Statements
Balance sheets, income statements, and cash flow reports. We decode what each line means and why it matters. Most people skip this part and then wonder why they're confused later.
Ratio Analysis That Makes Sense
Financial ratios sound intimidating until you realize they're just different ways of asking "is this business healthy?" We focus on the ones that actually tell you something useful.
Cash Flow Reality Check
A profitable company can still go bankrupt. Understanding cash flow is how you spot that problem before it happens. This module has saved people more money than any other.
Valuation Fundamentals
How do you know if something is overpriced or a bargain? We teach multiple valuation methods and when to use each one. No crystal balls required.
You'll work with tools and frameworks used by professional analysts, adapted for practical application rather than theoretical exercises.
Investment Options
Choose the learning path that fits your schedule and goals. Both options include full curriculum access and materials.
Self-Paced Learning
- All course modules and materials
- Recorded sessions and tutorials
- Community forum access
- Monthly group Q&A sessions
- Downloadable analysis templates
Guided Program
- Everything in self-paced option
- Weekly live instruction sessions
- Direct instructor feedback
- Personalized project reviews
- Industry guest speaker sessions
Next guided cohort starts September 2025. Early enrollment closes August 15, 2025. Self-paced option available immediately with rolling start dates.
Meet Freja Lindholm
Lead Instructor & Financial AnalystFreja spent twelve years analyzing companies for investment firms before realizing most people never get proper financial education. She designed this program after watching too many smart people make avoidable financial mistakes.
Her approach strips away the jargon and focuses on practical analysis methods. She's taught over 400 students since 2019, and most say they wish they'd learned this stuff twenty years earlier.
"Financial literacy shouldn't be optional. When you understand how money moves through businesses and markets, you make better decisions about your own financial future."